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Substack

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FreshlyFinds Snack Boxes

Developed branding and communications around a new line/sub-brand of subscription snack and dessert boxes.

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A+ module audit & refresh

b2b, brand & voice, content design, UX
Brand Collections Experiments

brand & voice, content design, UX
Generative AI Content Creation

AI, content design, strategy, UX
Accounts center

content design, strategy, UX
Survey design system

content design, systems, UX
New device experience

acquisition, content design, UX
Retail ads optimization

acquisition, ads, content design, retail ads (Instagram), strategy, UX
Product tagging

acquisition, content design, retail ads (Instagram), UX
Disclosure portal

content design, privacy, project management, systems
Verizon

acquisition, brand & voice, content design, landing pages, strategy
Number & email acquisition

acquisition, content design, privacy, UX
Freshly Factor cookbook

print
Chicago Subway campaign

acquisition, campaign, out-of-home, print, subway
“Freshly Finds” snacks box

email, landing pages, print
“Why Freshly” LP redesign

landing pages, UX
Packaging and box redesign

packaging, print
Direct mail

acquisition, print, retention
Brand voice

brand & voice, strategy
Email campaigns

campaign, email
National expansion campaign

acquisition, email
iOS app launch

email, print
Product content & LPs

acquisition, campaign, content design, landing pages, UX
“30 Days, 30 Ways” campaign

campaign, cross-channel, strategy
Fall campaign

campaign, print, strategy
“New meal” marketing

acquisition, brand & voice, email, retention
Welcome series evolution

acquisition, email, print, retention
Summer campaign

acquisition, brand & voice, campaign, retention, strategy
Sizzle reel & TV spots

brand & voice, video
“Refreshed” blog & social

blog, brand & voice, content marketing, editorial
Retail launch for WaWa

landing pages, retention
Midland partnership

acquisition, landing pages, partnerships
Chef Matt partnership

blog, campaign, email, landing pages, partnerships
Seasonal box inserts

campaign, content marketing, print
Go Forth subway campaign

acquisition, campaign, copywriting, print
Producer content

content marketing, copywriting
FD welcome insert

print
FD email campaigns

campaign, content marketing, email
FD web and mobile copy

content marketing, copywriting, UX
Sourced blog

blog, content marketing, editorial
FD social content

content marketing, social
Haven’s Kitchen pouch update

packaging, print
Wetpaint

editorial

All project tags

acquisition
ads
AI
b2b
blog
brand & voice
campaign
content design
content marketing
copywriting
cross-channel
editorial
email
landing pages
out-of-home
packaging
partnerships
print
privacy
project management
retail ads (Instagram)
retention
social
strategy
subway
systems
UX
video

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