All projects
Accounts center flows
I worked across teams and functions to develop a new experience in Meta’s Accounts Center to help users manage their…
Retail ads optimization
A sampling of projects I worked on to help optimize Instagram ad formats. Our team focused on making ad experiences…
Survey design system
As a central product team, we were tasked with templatizing surveys across Facebook and Instagram to help streamline the Meta-wide…
Product tagging
Merging product tagging and partnership settings for sellers and creators Surfacing auto-detected products from brand-tagged user-generated content User-facing product tagging…
Number & email acquisition
I owned the content design for user experiences around contact points (outside of those used for security purposes only), and…
Disclosure portal
The disclosure portal framework was an effort I initiated with my engineering lead to help manage our team’s disclosures when…
New device experience
Coming soon
Email campaigns
“America’s Top Resolutions” January emails
Packaging and box redesign
This packaging redesign incorporated playful, relevant, shareable copy on the Freshly delivery box, meal sleeves, and recyclable cold-pack inserts to…
“30 Days, 30 Ways” campaign
The 30 Days, 30 Ways campaign was a New Year’s initiative to encourage Freshly users to kickstart health and wellness…
Freshly Factor Cook Book
We were asked to put together a recipe booklet with recipes for some of our favorite dishes. I planned and…
Fall campaign
By leading the strategy for all marketing channels and aligning with the company’s new fall meals, I planned a cohesive…
“New meal” emails
After joining Freshly in summer of 2017, I worked with our email designers, Janie Javier and Nina Caldas, to evolve…
Chicago Subway campaign
Created “Dinner is done” campaign for Chicago subway test.
Welcome series
A welcome box insert, a redesigned welcome series, an updated welcome email series for leads with and without an offer,…
Summer campaign
I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content initiatives, working across teams to…
Sizzle reel
I wrote a script and developed a storyboard with video editor Ellen Callaghan for a sizzle reel speaking to Freshly’s…
“Freshly Finds” snacks box
Developed branding and communications around a new line of subscription snack and dessert boxes, including naming, landing page, email campaign,…
“Why Freshly” LP redesign
Request: Turn an outdated Nutrition Philosophy page into a new, easily digestible landing page that reinforces current nutrition values
Haven’s Kitchen
Package redesign Designer: Janie Javier My proposed project goals:
Wetpaint
At Wetpaint.com I served as a contract editor, managing freelancers and internal copywriters and writing content to drive traffic. Our…
Verizon
I was one of the first copywriters brought on to help form Verizon’s first in-house agency. Our team worked on…
Spoiled milk
Foreword for a a photo essay on the symbols of privilege called “Spoiled Milk” by the creative duo Erin Albrecht…
{WAYY} 