Contact and identity flows across Accounts Center + retail ad formats.
First writer and content head. Brand voice, product UI, OOH, partnerships.
Lead content designer for “Why Verizon” + “Plans” conceptual redesigns.
Voice across site, email, inserts, print. Content design before it had the name.
FEATURED
FreshlyFinds Snack Boxes
Developed branding and communications around a new line/sub-brand of subscription snack and dessert boxes.
How I got here
From food-tech to telecom to digital privacy to AI, I’ve always been drawn to roles that introduce a new behavior, a new system, a new technology, all the way back to my Seamless days (before they dropped the “web”). I’ve been able to work on products and brands while they were still taking shape, helping people navigate what’s new while it’s still being defined. A career snapshot below and full resume here.
Online groceries as a subscription service
FreshDirect allowed me a front-row seat to a major shift in behavior as it was starting. Buying food online wasn’t the norm yet, and figuring how to get customers to trust, try, and stick with a new shopping routine required genuine but forward-thinking content and storytelling.
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A telecom giant in need of reinvention
I joined Verizon’s new in-house creative agency as part of its scrappy digital team tasked with helping a legacy company tell a new story. From 5G to the Internet of Things, I helped translate emerging tech and a future vision into UX that felt familiar and human.
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Freshly prepared meals delivered nationally
Freshly introduced a new category beyond meal kits. I built the brand voice and customer experience, from in-app UX to welcome kits, for the rapidly growing subscription business, translating nutrition, operations, and food-tech startup realities into trustworthy language in a highly regulated industry.
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Content design comes of age
I joined Facebook as a content strategist and left Meta as a content designer, part of a growing content org that established many of the practices and standards that have shaped the discipline. Working across Meta products on highly regulated spaces related to identity, privacy, and account management, my job was to help billions of people understand what info was shared, what wasn’t, and why.
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Defining content quality in the Age of AI
Working on Amazon’s B2B SaaS platform for worldwide sellers, I helped shape how brands navigated the emergence of AI-assisted content creation. By developing quality rubrics, prompting experiences, and seller guidance, I translated human judgment about what makes content clear, useful, and trustworthy into standards that could scale.
