verizon projects

I was one of the first copywriters brought on to help form Verizon’s in-house creative agency. Our team worked on visual and copy direction for digital campaigns while ramping up the agency to take on creative for multiple channels. Besides working on “iconic” launches (Apple and Samsung stuff), holiday microsites, and digital promos, I also took the lead on strategizing and writing copy for conceptual redesigns of some of the most trafficked landing pages on the website.

PROJECT CONTEXT

1. “Why Verizon” NETWORK PAGE REDESIGN.

My content strategy had to bring a broad set of products and services into a more coherent digital story, balancing promotional storytelling with practical product understanding while staying inside an established global brand.

FROM STRUCTURE TO PAGE

where to start.

When I got a vague directive to rethink the “Why Verizon” network page, there wasn’t a brief to follow. The bright side of that is I got to run with it with little interference. I pulled together as many insights as possible, repurposed what I could find, and sprinkled in my understanding of where the brand was heading to conceptualize a page that could serve more as a digestible infographic than the content-heavy page shown here.

My design partner, Raquel Cruz, brought life to my content outline as we wire-framed, and our vision came together with each draft.

First draft – lo-fi

LANDING THE PLANE

the final draft.

We incorporated the slogan language from a recent national campaign for the top hero, but otherwise used my original copy. The redesign project didn’t see the light of day for long because a bigger rebrand was headed our way, a common story for many creatives and designers. Still, this project shows my favorite kind of work—making something out of seemingly nothing with a scrappy design partner who’s ready to create together.