I was one of the first copywriters brought on to help form Verizon’s first in-house agency. Our team worked on visual and copy direction for digital campaigns while ramping up the agency to take on creative for multiple channels.
“Network”/”Why Verizon” landing page
Without a creative brief, I worked on rethinking the “Network”/”Why Verizon” landing page, developing content for the page that would be compelling for digital as well as consistent with other brand messaging.
Fios landing page
Here are a few proposed designs for a Fios landing page.