Welcome to {WAYY}
A smart friend said I should really change my website to lindasegatto.com, but whyareyouyelling has been my handle/a home for my thoughts since 2006 (on tumblr, on wordpress, on IG, etc). This is mainly a portfolio site for now so if you’re here for my work stuff, that’s cool. I’m pretty proud of it so keep on scrollin’ and tappin’. More interested in what I kvetch about in my free time? You can head to my substack for that.
Linda is a talented content + copy professional and uniquely helps others develop a stronger appreciation and expectation for the strategic nature of the content design function. She is an effective and collaborative communicator, inquisitive and inclusive, and cares deeply about her work and the people around her. She is naturally empathetic and lifts others around her with her care and humor.
GREATEST HITS BY BRAND
From headliners to hidden gems
LEAD CONTENT DESIGNER
Meta
THE COMPANY FORMERLY KNOWN AS FACEBOOK
I spent three years at Meta working on optimizing existing flows and building brand new ones across apps, like the “new device experience,” contact point management in the new Accounts Center, and survey design templates. In my second role there, I got to work on organic and paid retail-ad formats.
ASSOC. DIRECTOR, COPY & CONTENT
Freshly
MEAL DELIVERY
As the first writer at Freshly, I created, oversaw, and wrote just about everything (stuff for partnerships, product UI, packaging, social and video copy, billboards, commercials), establishing the brand voice and editorial tenets while pumping out projects. Startup lyfe!
SENIOR COPYWRITER
Verizon
TELECOMMUNICATIONS
I was part of a small team brought on to help form Verizon’s first in-house agency. Our team worked on visual and copy direction for digital campaigns while ramping up the agency to take on creative for multiple channels. Besides working on “iconic” launches (Apple and Samsung stuff), holiday microsites, and promos on Verizon.com, I also took the lead on strategizing and writing copy for conceptual redesigns of two of the most trafficked landing pages on the website, the “Why Verizon” network page and the main “Plans” page.
SENIOR COPY MANAGER
FreshDirect
ONLINE GROCER
I spent almost five years at FreshDirect both working on content design (before it was called that—at the time I was an eCommerce manager) and copy for all aspects of the business, crafting everything from product descriptions and emails to box inserts and print ads. As the only writer for the beginning of my career there (eventually managing freelancers, interns, and an in-house copywriter), I was an integral part in shaping the brand into what it is today.
I took this photo. U like?
TESTIMONIALS
They like me,
they really like me
★
“Linda’s contributions to our team were invaluable. I highly recommend her for any challenging project where her ability to distill complicated information into an informed strategy and drive external alignment can be put to the test.“
★
“Given we’re a centralized team, our work is incredibly complex. Linda’s ability to synthesize and communicate those complexities continue to benefit our content designers. I was also struck by the amount of people that had a higher view of content design because of her impact on them.”
Say hello
Let’s talk. About work, sure, but also TV, politics, pugs, favorite seltzer flavors—whatever!
{WAYY} 