Welcome to {WAYY}

Hi there, I’m Linda, a professional wordsmith and amateur pop-culture nut, phone photographer, digital and IRL artist, comedy nerd, wellness fan, outspoken activist, and 13-year-old-pug mom. A friend said I should really change my website to lindasegatto.com, but WhyAreYouYelling has been a home to my creative bits and bobs since 2006 (on tumblr, on wordpress, on IG, etc.). If you’re just here for my work stuff, that’s cool. I’m pretty proud of it so keep on scrollin’ and tappin’.

Linda is a talented Content + Copy professional and uniquely helps others develop a stronger appreciation and expectation for the strategic nature of the Content Design function. She is an effective and collaborative communicator. Linda is inquisitive and inclusive, and cares deeply about her work and the people around her. She is naturally empathetic and lifts others around her with her care and humor.

Kelsey L, Meta Product Manager

LEAD CONTENT DESIGNER

Meta

THE COMPANY FORMERLY KNOWN AS FACEBOOK


I spent three years at Meta working on optimizing existing flows and building brand new ones across apps, like the “new device experience,” contact point management in the new Accounts Center, and survey design templates. In my second role there, I got to work on organic and paid retail-ad formats.

ASSOC. DIRECTOR, COPY & CONTENT

Freshly

MEAL DELIVERY


As the first writer at Freshly, I created, oversaw, and wrote just about everything (stuff for partnerships, product UI, packaging, social and video copy, billboards, commercials), establishing the brand voice and editorial tenets while pumping out projects. Startup lyfe!


SENIOR COPY MANAGER

FreshDirect

ONLINE GROCER


I spent almost five years at FreshDirect crafting everything from product descriptions and emails to box inserts and print ads (and everything in between—and I do mean everything). As the only copywriter for the beginning of my career there (and eventually managing editor of freelancers, interns, and an in-house copywriter), I was an integral part in shaping the brand into what it is today.








Essays

An inconsistent mix of reviews and thoughts from over the years… read more.

Poetry

There is more to come soon… probably… one day… read more.

Photography

Building this out too. But for now there’s some stuff there, sure… see more.

Drawing & painting

Also under construction. I draw women as food. That’s something to look forward to.

TESTIMONIALS

They like me,
they really like me

Linda’s contributions to our team were invaluable. I highly recommend her for any challenging project where her ability to distill complicated information into an informed strategy and drive external alignment can be put to the test.

“Given we’re a centralized team, our work is incredibly complex. Linda’s ability to synthesize and communicate those complexities continue to benefit our content designers. I was also struck by the amount of people that had a higher view of content design because of her impact on them.”


Say hello

Let’s talk. About work, sure, but also TV, politics, pugs, favorite seltzer flavors—whatever!