Freshly

We were asked to put together a recipe booklet with recipes for some of Freshly’s…

Developed branding and communications around a new line of subscription snack and dessert boxes, including…

Request: Turn an outdated Nutrition Philosophy page into a new, easily digestible landing page that…

In 2017, I worked on a solo project developing an updated brand book to help…

Using video assets available, I worked backward to shape the marketing assets and content for…

Responsible for developing content for a variety of emails used for acquisition, retention, and campaign…

After joining Freshly in summer of 2017, I worked with our email designers, Javier de…

An acquisition campaign focused on filling orders for the launch of a second fulfillment kitchen…

A selection of marketing assets designed to increase downloads of the Freshly iOS app, including…

The 30 Days, 30 Ways campaign was a New Year’s initiative to encourage Freshly users…

This packaging redesign incorporated playful, relevant, shareable copy on the Freshly delivery box, meal sleeves,…

By leading the strategy for all marketing channels and aligning with the company’s new fall…

Created concept and content for the “Dinner is done” campaign for Chicago subway test.

A welcome box insert, a redesigned welcome series, an updated welcome email series for leads…

I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content…

I wrote a script and developed a storyboard with video editor Ellen Callaghan for a…

An acquisition campaign in partnership with the band Midland and featuring a sweepstakes.

A sampling of acquisition- and retention-focused direct mail pieces and a few miscellaneous print assets.

I worked with our product managers and product designers to develop product copy for our…

To get ready for Freshly’s first retail launch in WaWa, Janie Javier (designer) and I…

Individual projects