The 30 Days, 30 Ways campaign was a New Year’s initiative to encourage Freshly users to kickstart health and wellness changes through 30 days of small challenges. I developed the content in collaboration with a staff nutritionist and Freshly co-founder, and, with the help of my design partners (Janie Javier and Nina Caldas), showcased the power of thoughtful cross-channel planning, engaging content creation, and community-building to inspire positive change. On the print side, our tailored mailer incorporated New Year messaging and the potential for key wellness partnerships.
“30 Days, 30 Ways” campaign
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