Angela P., Content Design Manager
Linda led content design for Retail at Instagram [on my team]. Her ability to prioritize effectively and execute quickly across a wide scope of work in ambiguous product spaces helped her teams consistently meet or exceed their targets. She also encouraged honest communication and drove process improvements to facilitate project management and xfn collaboration to keep teams on track. In addition, she led content design crit for our product group, providing a safe space for the team to share work and get feedback.
Martina P., Content Designer
I filled Linda’s role after she switched to another team in August ’22. She volunteered to onboard and support me, which helped unblock projects for our team. All while ramping up in a new position herself. Linda champions empowerment, integration, and partnership across the organization. Her work creates an impact beyond the product space. She is an ally and a mentor, and creates meaningful connections to help people succeed.
David H., Content Design Manager
When I joined as Linda’s manager, it was clear that she was deeply strategic and had long-standing system knowledge in her portfolio of work on Central Product Platforms. In our first 1:1 she shared deep history and context on what was going well, what needed support, and major risk areas she saw in the product and on the team. While she ended up taking another role in IG, I got to witness this deeply strategic approach during her transition plan. The documentation she put together for replacement was the most thorough and helpful transition doc I’ve ever seen in my…
Kelsey L., IG Product Manager
Linda is a talented Content + Copy professional and uniquely helps others develop a stronger appreciation and expectation for the strategic nature of the Content Design function. She is an effective and collaborative communicator. Linda is inquisitive and inclusive, and cares deeply about her work and the people around her. She is naturally empathetic and lifts others around her with her care and humor. – In our first month working together, Linda quickly demonstrated valuable experience from her time as a content design and perspective on how to navigate different product or operational processes at Meta. She went out of…
Nina H., Product Designer
At Instagram, Linda and I worked together on Retail Formats, which covered a breadth of projects; we operated across all organic surfaces, and built products for sellers/advertisers as well as for users and creators. Linda supported 4 product designers and spearheaded content initiatives across multiple teams’ projects — operating across different time zones. Linda’s ability to constantly context switch and pay close attention to detail helped our teams move efficiently and effectively. Even in our fast-paced environment, Linda always ensured we were championing strong user experiences, upholding a high bar for craft and staying close to our product principles. Throughout…
Cicely H., Content Designer
In my time working with Linda, I watched her drive content design excellence in ways that we’re still feeling the impact of long after her work is complete. She took on difficult projects with lots of process ambiguity, regulatory oversight, and complex partnerships. She fiercely advocated for user needs and data-backed decision-making, while also meeting broader growth goals. She built relationships with cross-functional partners to gain understanding, assess risk, and create alignment within our product space. She worked strategically to create processes, frameworks, and tools that would elevate not just content, but the overall design practice, which also resulted in…
Matt B., Growth Marketing Analyst
Linda is a highly effective and driven professional who excels at driving external alignment and reducing turnaround times for complex processes. I had the pleasure of working with Linda on our team’s important but content-tricky user experiences, where she set out clear processes for internal communication and cross-functional approval. Thanks to her contributions, we reduced approval turnaround time by about 75%. Linda also took over a design/content leads meeting from my calendar, owning it highly effectively, which allowed me to focus on other tasks. Even after she left the team I supported, her test-ready content design set us up for…
Bob C., VP of Procurement
Linda’s creative capabilities are engaging, collaborative and market driven. She contributed to our organization’s Mission and Vision statements as well as major product marketing campaigns. She would a leadership asset to any team.
Eve R., Sr. Product Manager
Linda is the most unique, passionate copywriter I’ve worked with because she deeply believes that writers need to understand the “why” behind a concept to elevate it. I valued her strategic mindset not only because of the copy it produced but also because of the thoughtful considerations and viewpoints she’d mention in kickoffs, ensuring the entire team would be more likely to succeed. It’s invaluable to have someone like Linda, who not only wants to create her own best work but also help others to do the same.
Claire K., Executive Producer
I worked with Linda for a short time at Freshly during a time of extreme growth. She worked tirelessly to organize a team of newand seasoned employees, while still focusing on paving a newway forward. I was endlessly impressed with Linda’s ability to juggle multiple tasks wearing many hats.
Nina C., Creative Producer
Linda is easily one of the smartest people I’ve had the privilege of working with. She’s brilliant with words, of course, but what sets her apart is her ability to analyze a brief, see the big picture, and think strategically about how her work will impact a customer at every point of their journey. Whether we were working together on a one-off email or a full-blown campaign, Linda’s deep understanding of our customer’s needs not only strengthened her own work but also the work of everyone involved in the project. Her commitment to strategic thinking, ability to identify gaps in…
Sarah W., Designer
Linda is a proactive, strategic problem solver. She’s quick, thoughtful and deeply engages her team. Linda is a natural leader and humbly brilliant.
Jason K., Sr. Product Designer
It’s rare that one gets the chance to collaborate with someone as talented as Linda. I was lucky enough to collaborate with Linda on multiple web and digital product projects at Freshly, where I was continually impressed by her deep understanding and witty command of our brand’s voice, in addition to how that voice should be implemented strategically in content. Ultimately, Linda’s input made my UX work better. Plus, she’s just one of those rare people you actually want to be in a meeting with! I’d be thrilled to work with Linda again and recommend her highly.
Andrew M., Graphic Designer
An immaculate wordsmith and a gutsy leader. In the time I have worked with Linda, I have seen her move through project briefs with ease and consistently produced amazing work that felt genuine yet fresh and new. She has this uncanny ability of understanding the customer and distilling her strategic thinking into something tangible that genuinely strengthens the brand as a whole. Linda is a force to work with and would be a valuable asset to any team looking for a compassionate and fierce creative.
Ben S., Customer Service
Linda and I worked closely together during our time at Freshly. In my capacity as Senior Manager of Customer Experience, it was a normal occurrence for us to collaborate on crafting custom messaging to be sent out to customers. Linda was truly more than a “normal” copywriter. With Linda, we never just submitted talking points with the expectation that she would turn those into more well written paragraphs; rather, Linda would always dive in 100% and learn the issue in depth so that she knew the subject matter inside and out. This sort of drive and passion from a copywriter…
Janie D., Lead Designer
Linda is an incredibly smart, articulate, and passionate creative. While working together at Freshly, she was able to look at all work from a strategic lens and link pieces together that many were not able to see. I admire her ability to think holistically and confidently defend her work. I am so grateful to have learned from Linda throughout our 2 years together and I know that her talents will be a great asset to any company.
Caitlin M., Project Manager
I had the pleasure of working with Linda for a year and a half at Freshly. During that time, I’ve seen her not only excel at the core functions of her job but take on tasks that extend well beyond her role. She is a strategic thinker, always looking to tie the messaging and project back to the larger picture. Linda is a strong leader and mentor who is not afraid to roll up her sleeves and get the hard work done—a project manager’s dream!
Andrea C., Marketing Director
Creative and insightful, I could always depend on Linda for developing copy with impact. She has a keen understanding of the customer as well as marketing strategy and has been an asset in any help I needed when I oversaw digital marketing at FreshDirect. Linda would be a great asset to any company that’s looking for bold, fun, humorous, and relevant copy and content.
Tim D., Copywriter
Linda is an excellent writer with not only the creativity to produce high-quality work but the critical thinking necessary to fully understand the “why” behind it. She’s not afraid to ask the tough questions and leads by example in every task she undertakes. She’s highly professional and an incredibly genuine person that anyone would be lucky to work with.
Brad C., Copywriter
Linda is a leader when it comes to creative, copy, and strategy and it was a highlight of my career to work alongside her. Her approach to managing allowed me to grow as a writer while also guiding me in the direction of self-sufficiency and independence. Her ability to meticulously digest and translate briefs into creative direction allowed her team to consistently produce outstanding creative.
Dave G., Senior Director of Marketing Operations
On a number of occasions Linda and I have worked together during business crises requiring long hours spanning nights and weekends. Her commitment to seeing those challenges through—delivering clear, on-point copy as fast as needed in rapidly-changing situations—is truly remarkable. And her ability to stay even-keeled and keep her sense of humor during those times has helped me get through them as well. On top of that, she consistently produces fun, insightful, on-brand copy. She always asks the right questions of marketers, merchants, and technology staff to best help them tell their stories to our customers. Linda has a genuine…
Athanasia E., Copywriting Intern
Linda was an amazing manager. Not only was she great at her job, but she was also great to work with. She gave detailed instructions on the various assignments, and was always there to help when I had questions. I truly found myself excited to go into work every day. It was always a fun time to work alongside Linda, because while she always took work seriously, she still let her sense of humor shine through. Overall, it was a pleasure to work for Linda and I know that she would be a great addition to any team.
Marissa, Senior Category Merchant
I’ve worked closely with Linda at FreshDirect for four years. As Senior Copy Manager, she has played a critical role in the success of my go-to-market strategy—supporting new product launches and strengthening the brand message across my Dairy & Grocery categories. She has her finger on the pulse of the food industry and is continually focused on driving sales and improving processes. Her responsiveness and diligence make her a reliable and strong team member. She’s also a doll to work with—conveys open-mindedness and respectfully considers differing opinions even in stressful situations. Her positive demeanor is refreshing!
Philip E., Brand Manager
First off, Linda’s copy is top-notch. That’s because she invests herself fully in every project, whether it’s a complex recipe, a travelogue-like blog post about fishing, or a tricky bit of marketing-speak, Linda gathers info voraciously, to the point of expertise. Then she delivers pieces that are approachable, on-brand, and fun to read. As a colleague, Linda is a rigorous adherent to good process and a vocal change agent. She’s good in a brainstorming session for her contributions and as her respect for others. Her consumer savvy, razor-sharp wit and insight make her an ideal team member and manager for…
Tomiko P., Freelance Copywriter
I really can’t say enough good things about Linda. She was an excellent point of contact while I freelanced for FreshDirect, through several product launches. Deadlines, guidelines and key product talking points were all clearly communicated with me. Linda was quick to reply to questions and her feedback was always constructive and actionable. Her dedication to excellent copy never came across as micro-management, rather as a standard you were joyfully encouraged to meet. Truly, her kind personality, professionalism and humor made it an honor and a joy to work with her and I will happily to do so again.
Bill H., Senior eCommerce Manager
I worked closely with Linda for over four years at FreshDirect and she was one of the most passionate, thoughtful, and organized coworkers I’ve had the pleasure of working with. She cares deeply about the quality of her work and that shows each and every day. We worked as a team to manage FreshDirect’s content management system and various site updates/improvements. I could always rely on Linda to execute her half of a project on time. Linda was a great asset to FreshDirect and I recommend her highly.
Travis F., Freelance Copywriter
Linda is one of the best editors I’ve had the pleasure to write for. Her keen sense for copy comes through not only in her own work, which is smart, funny, and fresh, but also in what she expects from others. She gives insightful, useful feedback and clearly articulates what she expects from the writers she works with.
Chris K., Creative Services Director
Linda is great to work with. She brings a lot of insight to every project and true passion and ownership of the content she provides. She’s open minded and puts herself in the mindset of the intended audience and works proactively in her creative approach. She is an asset to any organization.
Dave F., Senior Recruiter
Linda was one of my first hires at FreshDirect and she turned out to be one of the most valuable ones. It was a pleasure to watch her grow and develop as a marketer in such a fast paced and sometimes ambiguous environment. Linda is very engaging both within her department as well as those she collaborates with. The growth of FreshDirect is owed a lot to the talents and efforts that Linda put on display every day. She’s also a super nice person to boot. I hope to work with her again in the future.
Salman B., Senior System Engineer
Linda started out at FreshDirect in an Associate position, and the fact that she has risen to the position of Senior Copy Manager in such a short time, is a testament to her great ability, and work ethic. She is someone whom I have come to rely heavily on for various internal projects, task coordination, communication, and liaising between teams. Her positive attitude, and willingness to tackle any task head-on is a great asset for any company!
Josh G., Head of IT Project Management
I worked with Linda at FreshDirect when she was in the role of Sr. Copy Manager. Linda has a great spirit and is extremely savvy with communications. Her ability to connect with the customer is uncanny. I highly recommend Linda’s capabilities to anyone interested in communications with an innovative spin.
Ken B., Senior Category Merchant
Linda and I worked on producer stories, lifestyle copy and blog posts. Linda asks the right questions to focus on the essence of the message and with enough background to make the piece relevant. She does her research and keeps the casual reader interested and the student informed.
Kate H., Entertainment Journalist
Linda is an extremely talented writer. I was thoroughly impressed with her professionalism from start to finish; her enthusiastic personality also made her a joy to work with on her projects. I would definitely recommend her to anyone looking for a trustworthy, creative and intelligent writer.
Jason P., Copy Editor
Linda was my trainer at SeamlessWeb during the spring of 2010. As my trainer, she also assisted me in a supervisory type of role. She is without question competent and efficient at her work, and I always found her extremely knowledgeable whenever I had questions. I am grateful for the experience of working with her. If there is a need for a dependable employee, then I recommend Linda.
Leitha M., Senior Director of eCommerce
Linda isn’t the kind of person who clocks in, does the job and calls it a day. She is a person who observes critically and sees clearly. In my team, she used these abilities to actively analyze systems, question the status quo and seek newer, better, more efficient processes. She’s quick to learn and take ownership of new products, projects and skills, and easily creates relationships across the organization that allow her to succeed.