As the solo writer for a big chunk of my time at FreshDirect (and eventually managing editor of freelancers, interns, and an in-house copywriter), I was an integral part in shaping the brand into what it is as viewed by its East Coast customer base—a fresh, fun, innovative food-tech company, on top of trends and influencing the online delivery market.
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Seasonal box inserts
We worked across our marketing and merchandising partners to build printed box inserts to get… Read more
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Go Forth subway campaign
This subway campaign showcased FreshDirect’s commitment to quality by marrying captivating imagery of farm-fresh ingredients,… Read more
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Producer content
Working directly with merchants, marketers, and FreshDirect producers, I developed content that gave customers the… Read more
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FD email campaigns
A sampling of emails that gave customers reasons (and promotions) to keep them coming back.… Read more
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FD welcome insert
I was tasked with building a new insert to go into FreshDirect customers’ first orders.… Read more
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FD web and mobile copy
My most prolific work at FreshDirect covered supporting product copy (website and apps) for the… Read more
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Sourced blog
I named, helped design, and managed the blog and its integration and success in FreshDirect… Read more
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FD social content
I worked collaboratively with social media managers, photographers, and merchandisers to develop content for FreshDirect’s… Read more