copywriting

  • Go Forth subway campaign

    Go Forth subway campaign

    This subway campaign showcased FreshDirect’s commitment to quality by marrying captivating imagery of farm-fresh ingredients,…

  • Producer content

    Producer content

    Working directly with merchants, marketers, and FreshDirect producers, I developed content that gave customers the…

  • FD web and mobile copy

    FD web and mobile copy

    My most prolific work at FreshDirect covered supporting product copy (website and apps) for the…