acquisition

  • New device experience

    New device experience

    I worked with my engineering team to launch and scale a “New Device Experience (NDX)”…

  • Retail ads optimization

    Retail ads optimization

    A sampling of projects I worked on to help optimize Instagram ad formats. Our team…

  • Product tagging

    Product tagging

    Merging product tagging and partnership settings for sellers and creators Surfacing auto-detected products from brand-tagged…

  • Verizon

    Verizon

    PROJECT CONTEXT 1. “Why Verizon” NETWORK PAGE REDESIGN. My content strategy had to bring a…

  • Number & email acquisition

    Number & email acquisition

    I owned the content design for user experiences around contact points (outside of those used…

  • Chicago Subway campaign

    Chicago Subway campaign

    FRESHLY · OOH · ACQUISITION CHICAGO L TRAIN CAMPAIGN Concepts and content for a Chicago…

  • Direct mail

    Direct mail

    A sampling of acquisition- and retention-focused direct mail pieces and a few miscellaneous print assets.

  • National expansion campaign

    National expansion campaign

    An acquisition campaign focused on filling orders for the launch of a second fulfillment kitchen…

  • Product content & LPs

    Product content & LPs

    I worked with our product managers and product designers to develop product copy for our…

  • “New meal” marketing

    “New meal” marketing

    After joining Freshly in summer of 2017, I worked with our email designers, Javier de…