acquisition

New device experience

I worked with my engineering team to launch and scale a “New Device Experience (NDX)”…
Retail ads optimization

A sampling of projects I worked on to help optimize Instagram ad formats. Our team…
Product tagging

Merging product tagging and partnership settings for sellers and creators Surfacing auto-detected products from brand-tagged…
Verizon

I was one of the first copywriters brought on to help form Verizon’s in-house creative…
Number & email acquisition

I owned the content design for user experiences around contact points (outside of those used…
Chicago Subway campaign

Created concept and content for the “Dinner is done” campaign for Chicago subway test.
Direct mail

A sampling of acquisition- and retention-focused direct mail pieces and a few miscellaneous print assets.
National expansion campaign

An acquisition campaign focused on filling orders for the launch of a second fulfillment kitchen…
Product content & LPs

I worked with our product managers and product designers to develop product copy for our…
“New meal” marketing

After joining Freshly in summer of 2017, I worked with our email designers, Javier de…