email

  • “Freshly Finds” snacks box

    “Freshly Finds” snacks box

    Developed branding and communications around a new line of subscription snack and dessert boxes, including…

  • Email campaigns

    Email campaigns

    Responsible for developing content for a variety of emails used for acquisition, retention, and campaign…

  • National expansion campaign

    National expansion campaign

    An acquisition campaign focused on filling orders for the launch of a second fulfillment kitchen…

  • iOS app launch

    iOS app launch

    A selection of marketing assets designed to increase downloads of the Freshly iOS app, including…

  • “New meal” marketing

    “New meal” marketing

    After joining Freshly in summer of 2017, I worked with our email designers, Javier de…

  • Welcome series evolution

    Welcome series evolution

    A welcome box insert, a redesigned welcome series, an updated welcome email series for leads…

  • Chef Matt partnership

    Chef Matt partnership

    Using video assets available, I worked backward to shape the marketing assets and content for…

  • FD email campaigns

    FD email campaigns

    A sampling of emails that gave customers reasons (and promotions) to keep them coming back.…