content marketing
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“Refreshed” blog & social
While blog content was not a priority at Freshly while I was there, I used…
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Seasonal box inserts
We worked across our marketing and merchandising partners to build printed box inserts to get…
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Producer content
Working directly with merchants, marketers, and FreshDirect producers, I developed content that gave customers the…
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FD email campaigns
A sampling of emails that gave customers reasons (and promotions) to keep them coming back.…
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FD web and mobile copy
My most prolific work at FreshDirect covered supporting product copy (website and apps) for the…
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Sourced blog
I named, helped design, and managed the blog and its integration and success in FreshDirect…

