content marketing

“Refreshed” blog & social

While blog content was not a priority at Freshly while I was there, I used…
Seasonal box inserts

We worked across our marketing and merchandising partners to build printed box inserts to get…
Producer content

Working directly with merchants, marketers, and FreshDirect producers, I developed content that gave customers the…
FD email campaigns

A sampling of emails that gave customers reasons (and promotions) to keep them coming back.…
FD web and mobile copy

My most prolific work at FreshDirect covered supporting product copy (website and apps) for the…
Sourced blog

I named, helped design, and managed the blog and its integration and success in FreshDirect…
FD social content

I worked collaboratively with social media managers, photographers, and merchandisers to develop content for FreshDirect’s…