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Freshly Factor cookbook
FRESHLY · EDITORIAL + ACQUISITION Turning a lead-gen PDF into something worth reading. Freshly needed…
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Chicago Subway campaign
FRESHLY · OOH · ACQUISITION CHICAGO L TRAIN CAMPAIGN Concepts and content for a Chicago…
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“Freshly Finds” snacks box
FRESHLY · SUB-BRAND END-TO-END LAUNCH creating and launching a dtc sub-brand. Freshly wanted to test…
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Packaging and box redesign
This packaging redesign incorporated playful, relevant, shareable copy on the Freshly delivery box, meal sleeves,…
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Direct mail
A sampling of acquisition- and retention-focused direct mail pieces and a few miscellaneous print assets.
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iOS app launch
A selection of marketing assets designed to increase downloads of the Freshly iOS app, including…
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Fall campaign
By leading the strategy for all marketing channels and aligning with the company’s new fall…
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Welcome series evolution
A welcome box insert, a redesigned welcome series, an updated welcome email series for leads…
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Seasonal box inserts
We worked across our marketing and merchandising partners to build printed box inserts to get…
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Go Forth subway campaign
This subway campaign showcased FreshDirect’s commitment to quality by marrying captivating imagery of farm-fresh ingredients,…
