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Freshly Factor cook book

We were asked to put together a recipe booklet with recipes for some of Freshly’s…
Chicago Subway campaign

Created concept and content for the “Dinner is done” campaign for Chicago subway test.
“Freshly Finds” snacks box

Developed branding and communications around a new line of subscription snack and dessert boxes, including…
Packaging and box redesign

This packaging redesign incorporated playful, relevant, shareable copy on the Freshly delivery box, meal sleeves,…
Direct mail

A sampling of acquisition- and retention-focused direct mail pieces and a few miscellaneous print assets.
iOS app launch

A selection of marketing assets designed to increase downloads of the Freshly iOS app, including…
Fall campaign

By leading the strategy for all marketing channels and aligning with the company’s new fall…
Welcome series evolution

A welcome box insert, a redesigned welcome series, an updated welcome email series for leads…
Seasonal box inserts

We worked across our marketing and merchandising partners to build printed box inserts to get…
Go Forth subway campaign

This subway campaign showcased FreshDirect’s commitment to quality by marrying captivating imagery of farm-fresh ingredients,…