campaign

Chicago Subway campaign

Created concept and content for the “Dinner is done” campaign for Chicago subway test.
Email campaigns

Responsible for developing content for a variety of emails used for acquisition, retention, and campaign…
Product content & LPs

I worked with our product managers and product designers to develop product copy for our…
“30 Days, 30 Ways” campaign

The 30 Days, 30 Ways campaign was a New Year’s initiative to encourage Freshly users…
Fall campaign

By leading the strategy for all marketing channels and aligning with the company’s new fall…
Summer campaign

I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content…
Chef Matt partnership

Using video assets available, I worked backward to shape the marketing assets and content for…
Seasonal box inserts

We worked across our marketing and merchandising partners to build printed box inserts to get…
Go Forth subway campaign

This subway campaign showcased FreshDirect’s commitment to quality by marrying captivating imagery of farm-fresh ingredients,…
FD email campaigns

A sampling of emails that gave customers reasons (and promotions) to keep them coming back.…