Haven’s Kitchen

Package redesign

Designer: Janie Javier

My proposed project goals:

  • Better tailor packaging copy to target demographic (25-45-year-old semi-competent cooks looking for premium shortcuts on a budget, urban and suburban)
  • Demystify sauce names or components while maintaining the integrity of the sauce’s origins
  • Convey “healthy” and “clean” ingredients without making explicit claims
  • Remain consistent with brand voice: The Mentor; friendly, supportive, fun
  • Explore all the available elements on current packaging to find the best long-term solution (excluding nutrition panel, claims, ingredient statements, or other legal elements)

Original copy