Package redesign
Designer: Janie Javier
My proposed project goals:
- Better tailor packaging copy to target demographic (25-45-year-old semi-competent cooks looking for premium shortcuts on a budget, urban and suburban)
- Demystify sauce names or components while maintaining the integrity of the sauce’s origins
- Convey “healthy” and “clean” ingredients without making explicit claims
- Remain consistent with brand voice: The Mentor; friendly, supportive, fun
- Explore all the available elements on current packaging to find the best long-term solution (excluding nutrition panel, claims, ingredient statements, or other legal elements)
Original copy
{WAYY} 