landing pages
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“Why Freshly” LP redesign
Request: Turn an outdated Nutrition Philosophy page into a new, easily digestible landing page that…
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“Freshly Finds” snacks box
Developed branding and communications around a new line of subscription snack and dessert boxes, including…
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Product content & LPs
I worked with our product managers and product designers to develop product copy for our…
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Retail launch for WaWa
To get ready for Freshly’s first retail launch in WaWa, Janie Javier (designer) and I…
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Midland partnership
An acquisition campaign in partnership with the band Midland and featuring a sweepstakes.
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Chef Matt partnership
Using video assets available, I worked backward to shape the marketing assets and content for…
