landing pages
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“Why Freshly” LP redesign
FRESHLY · BRAND + CONTENT STRATEGY designing a brand values landing page. I led the…
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“Freshly Finds” snacks box
FRESHLY · SUB-BRAND END-TO-END LAUNCH creating and launching a dtc sub-brand. Freshly wanted to test…
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Product content & LPs
I worked with our product managers and product designers to develop product copy for our…
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Retail launch for WaWa
FRESHLY × WAWA Building out a retail pilot. IMAGE · Retail Portfolio cover / strongest…
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Midland partnership
An acquisition campaign in partnership with the band Midland and featuring a sweepstakes.
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Chef Matt partnership
Using video assets available, I worked backward to shape the marketing assets and content for…

