brand & voice

A+ module audit & refresh

Audit, improve, and standardize legacy content modules. Context Amazon’s A+ Content Manager (ACM) modules were…
Brand Collections Experiments

Amazon’s existing “Brand Story” modules helped brands add brand-level content to product detail pages, but…
Verizon

I was one of the first copywriters brought on to help form Verizon’s in-house creative…
Brand voice

In 2017, I worked on a solo project developing an updated brand book to help…
“New meal” marketing

After joining Freshly in summer of 2017, I worked with our email designers, Javier de…
Summer campaign

I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content…
Sizzle reel & TV spots

I wrote a script and developed a storyboard with video editor Ellen Callaghan for a…
“Refreshed” blog & social

While blog content was not a priority at Freshly while I was there, I used…