strategy

Generative AI Content Creation

Improve Amazon’s AI-assisted content generation experiences inside A+ Content Manager (ACM). Context A+ Content Manager…
Accounts center

I worked across teams and functions to develop a new experience in Meta’s Accounts Center…
Retail ads optimization

A sampling of projects I worked on to help optimize Instagram ad formats. Our team…
Verizon

I was one of the first copywriters brought on to help form Verizon’s in-house creative…
Brand voice

In 2017, I worked on a solo project developing an updated brand book to help…
“30 Days, 30 Ways” campaign

The 30 Days, 30 Ways campaign was a New Year’s initiative to encourage Freshly users…
Fall campaign

By leading the strategy for all marketing channels and aligning with the company’s new fall…
Summer campaign

I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content…