Finding my{WAYY}
A smart friend said I should really change my website to lindasegatto.com, but whyareyouyelling has been my handle/a home for my thoughts since 2006 (on tumblr, on wordpress, on IG, etc). The site is under construction at the moment, as I figure out how to showcase all of my creative work. In the meantime you can check out my work stuff.
PROJECTS BY BRAND
LEAD CONTENT DESIGNER
Meta
THE COMPANY FORMERLY KNOWN AS FACEBOOK
I spent three years at Meta working on optimizing existing flows and building brand new ones across apps, like the “new device experience,” contact point management in the new Accounts Center, and survey design templates. In my second role there, I got to work on organic and paid retail-ad formats.
ASSOC. DIRECTOR, COPY & CONTENT
Freshly
MEAL DELIVERY
As the first writer at Freshly, I created, oversaw, and wrote just about everything (stuff for partnerships, product UI, packaging, social and video copy, billboards, commercials), establishing the brand voice and editorial tenets while pumping out projects. Startup lyfe!
SENIOR COPYWRITER
Verizon
TELECOMMUNICATIONS
I was part of a small team brought on to help form Verizon’s first in-house agency. Our team worked on visual and copy direction for digital campaigns while ramping up the agency to take on creative for multiple channels. Besides working on “iconic” launches (Apple and Samsung stuff), holiday microsites, and promos on Verizon.com, I also took the lead on strategizing and writing copy for conceptual redesigns of two of the most trafficked landing pages on the website, the “Why Verizon” network page and the main “Plans” page.
SENIOR COPY MANAGER
FreshDirect
ONLINE GROCER
I spent almost five years at FreshDirect both working on content design (before it was called that—at the time I was an eCommerce manager) and copy for all aspects of the business, crafting everything from product descriptions and emails to box inserts and print ads. As the only writer for the beginning of my career there (eventually managing freelancers, interns, and an in-house copywriter), I was an integral part in shaping the brand into what it is today.
TESTIMONIALS
They like me,
they really like me
★
“Linda’s contributions to our team were invaluable. I highly recommend her for any challenging project where her ability to distill complicated information into an informed strategy and drive external alignment can be put to the test.“
★
“Given we’re a centralized team, our work is incredibly complex. Linda’s ability to synthesize and communicate those complexities continue to benefit our content designers. I was also struck by the amount of people that had a higher view of content design because of her impact on them.”
Say hello
Let’s talk. About work, sure, but also TV, politics, pugs, favorite seltzer flavors—whatever!
Your message has been sent.
Finding my{WAYY}
A smart friend said I should really change my website to lindasegatto.com, but whyareyouyelling has been my handle/a home for my thoughts since 2006 (on tumblr, on wordpress, on IG, etc). The site is under construction at the moment, as I figure out how to showcase all of my creative work. In the meantime you can check out my work stuff.
TESTIMONIALS
They like me,
they really like me
★
“Linda’s contributions to our team were invaluable. I highly recommend her for any challenging project where her ability to distill complicated information into an informed strategy and drive external alignment can be put to the test.“
★
“Given we’re a centralized team, our work is incredibly complex. Linda’s ability to synthesize and communicate those complexities continue to benefit our content designers. I was also struck by the amount of people that had a higher view of content design because of her impact on them.”
Say hello
Let’s talk. About work, sure, but also TV, politics, pugs, favorite seltzer flavors—whatever!
Your message has been sent.
I write, design, and make things that cut through the noise.
Content designer. Writer. Artist. NYC. Not afraid to say what others won’t.
Hi, I’m Linda.
I’ve shaped words and systems for Amazon, Meta, FreshDirect, and Food Network. I also make essays, photos, and paintings about appetite, memory, grief, and work. Why Are You Yelling is where the corporate and the personal meet—without the corporate ick.
Featured Project
Amazon — A+ Content Manager (Gen AI Updates)
Led content design for new AI-powered features used by thousands of sellers. My job: make the language plain, the choices obvious, and the outcomes trustworthy.
Latest from the blog
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The Shape It Takes
A poem in X parts. This piece is made of scraps—lines I kept in notebooks, typed into my phone, left half-finished in margins over many years. I didn’t try to force a throughline, I just followed the tone and the emotional weight of things that stuck around. It moves like memory: non-linear, repetitive, contradictory, occasionally
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Post-Scraps from the Edge
After 2020, I started to use Instagram more as a kind of public scrapbook. It wasn’t just about sharing photos—it was about writing the captions to contextualize them, using writing to process my thoughts like I always had. Sometimes I knew what I was working through. Sometimes I didn’t. It felt necessary, as a means
-
How about titling it “Conversing with the Digital Void: A Raw Dialogue”?
That’s personally not what I would have chosen but… I don’t know about you but I fall down a meta-cognitive rabbit hole whenever I write now, no matter what I’m writing. After the below stream-of-consciousness-turned-convo-with-ChatGPT1, I now know this includes digital journal writing—wherein I start in earnest with self-exploration and veer into commodifying my existential
From the in-between
Excerpt: The city is loud. I try to notice the quiet things—steam from a cart, a radio through a window, my own breath when I remember to take it. I make work for that moment when language finally says the thing it’s been circling.
Get occasional updates on new work, essays, and art. No spam.
Drop your email below.
[your_newsletter_form_shortcode]
Work / Portfolio
Content design, UX writing, and voice systems that make products feel human. Case studies below; more on request.
Meta — Contact & Identity
Clarified contact flows and labels across products; fewer help tickets, more trust.
“Linda’s writing doesn’t just deliver clarity—it delivers truth.”
Former Creative Director
Creative
Essays, poems, images. Body, grief, appetite, work, and the city.
Latest essays
-
The Shape It Takes
A poem in X parts. This piece is made of scraps—lines I kept in notebooks, typed into my phone, left half-finished in margins over many years. I didn’t try to force a throughline, I just followed the tone and the emotional weight of things that stuck around. It moves like memory: non-linear, repetitive, contradictory, occasionally
-
Post-Scraps from the Edge
After 2020, I started to use Instagram more as a kind of public scrapbook. It wasn’t just about sharing photos—it was about writing the captions to contextualize them, using writing to process my thoughts like I always had. Sometimes I knew what I was working through. Sometimes I didn’t. It felt necessary, as a means
-
How about titling it “Conversing with the Digital Void: A Raw Dialogue”?
That’s personally not what I would have chosen but… I don’t know about you but I fall down a meta-cognitive rabbit hole whenever I write now, no matter what I’m writing. After the below stream-of-consciousness-turned-convo-with-ChatGPT1, I now know this includes digital journal writing—wherein I start in earnest with self-exploration and veer into commodifying my existential
Latest poems
-
The Shape It Takes
A poem in X parts. This piece is made of scraps—lines I kept in notebooks, typed into my phone, left half-finished in margins over many years. I didn’t try to force a throughline, I just followed the tone and the emotional weight of things that stuck around. It moves like memory: non-linear, repetitive, contradictory, occasionally
-
Post-Scraps from the Edge
After 2020, I started to use Instagram more as a kind of public scrapbook. It wasn’t just about sharing photos—it was about writing the captions to contextualize them, using writing to process my thoughts like I always had. Sometimes I knew what I was working through. Sometimes I didn’t. It felt necessary, as a means
-
How about titling it “Conversing with the Digital Void: A Raw Dialogue”?
That’s personally not what I would have chosen but… I don’t know about you but I fall down a meta-cognitive rabbit hole whenever I write now, no matter what I’m writing. After the below stream-of-consciousness-turned-convo-with-ChatGPT1, I now know this includes digital journal writing—wherein I start in earnest with self-exploration and veer into commodifying my existential
Reading lists
I write, design, and make things that cut through the noise.
Content design + voice systems for big, messy products. Essays, photos, and paintings about appetite, work, grief, and the city. This is the whole of it—corporate brains, feral heart.
Hi, I’m Linda.
I’ve led writing and content design at Amazon, Meta, FreshDirect, and Freshly. I also make art. Why Are You Yelling is where the systems-thinking and the soul writing sit at the same table.
Featured project
Amazon — A+ Content (GenAI)
UX content for new AI features used by thousands of sellers. My job: plain language, obvious choices, trustworthy outcomes.
PROJECTS BY BRAND
Lead Content Designer
Meta
Contact & identity flows across Accounts Center + retail ad formats.
Assoc. Director, Copy & Content
Freshly
First writer. Brand voice, product UI, OOH, partnerships. High volume; real results.
Verizon
Led copy for “Why Verizon” + “Plans” conceptual redesigns; launches and promos.
FreshDirect
Voice across site, email, inserts, print. Early content design before it had the name.
TESTIMONIALS
They like me,
they really like me
★
“Linda distills complicated stuff into something sharp and aligned. She changed how partners thought about content.”
★
“Her writing delivers clarity—and truth.”
Latest from the blog
-
The Shape It Takes
A poem in X parts. This piece is made of scraps—lines I kept in notebooks, typed into my phone, left half-finished in margins over many years. I didn’t try to force a throughline, I just followed the tone and the emotional weight of things that stuck around. It moves like memory: non-linear, repetitive, contradictory, occasionally
-
Post-Scraps from the Edge
After 2020, I started to use Instagram more as a kind of public scrapbook. It wasn’t just about sharing photos—it was about writing the captions to contextualize them, using writing to process my thoughts like I always had. Sometimes I knew what I was working through. Sometimes I didn’t. It felt necessary, as a means
-
How about titling it “Conversing with the Digital Void: A Raw Dialogue”?
That’s personally not what I would have chosen but… I don’t know about you but I fall down a meta-cognitive rabbit hole whenever I write now, no matter what I’m writing. After the below stream-of-consciousness-turned-convo-with-ChatGPT1, I now know this includes digital journal writing—wherein I start in earnest with self-exploration and veer into commodifying my existential
Get occasional updates on new work, essays, and art.
No spam. No nonsense.
[your_newsletter_form_shortcode]
Whyareyouyelling {WAYY}
Content design + copywriting for complicated products and brands. Plus my essays, poetry, photos, and paintings about bodies, relationships, food, and pop culture.
PROJECTS BY BRAND
FreshDirect
Voice across site, email, inserts, print. Content design before it had the name.
FEATURED PROJECT
FreshlyFinds Snack Boxes
Developed branding and communications around a new line/sub-brand of subscription snack and dessert boxes.
Work portfolio
UX and marketing copywriting.
Art & Photography
Coming soonish.
THEY LIKE ME, THEY REALLY LIKE ME
★
“I was struck by the amount of people/partners that had a higher view of content design because of [Linda’s] impact on them.“
★
“I can truly say that we wouldn’t be able to do the work we do (at least as efficiently and effectively as we do it) without the foundation she laid on this team. She’s also just an amazing teammate and human. “
LATEST POSTS
Freshly Email Campaigns
A lifecycle overview across acquisition, onboarding, retention, and recovery—select examples with quick context.
Acquisition
New meal promos · lead‑gen · national expansion- Goal: Convert leads to first purchase around product/territory launches.
- My role: Audited prior sets, rewrote promos, aligned LP copy + subject lines.
- Result: Clearer value props; stronger first‑order conversion (qualitative).
Goal: first order · Role: wrote hero, CTAs · Result: higher CTR
Goal: convert waitlist · Role: sequenced 3‑email set · Result: lift at launch
Onboarding
Welcome series · brochure inserts · first‑week nudges- Goal: Reduce early confusion and cancellations within week one.
- My role: Re‑structured welcome series, wrote brochure/inserts, aligned help content.
- Result: Clearer first‑week path; fewer early cancels (qualitative).
Goal: set expectations · Role: rewrote headers · Result: better scannability
Goal: first‑week tips · Role: wrote copy · Result: fewer support questions
Retention
Nutrition series · loyalty/seasonal sets · product updates- Goal: Maintain engagement with helpful, non‑spammy content.
- My role: Wrote education series, reframed loyalty/seasonal campaigns.
- Result: Higher quality opens and repeat engagement (qualitative).
Goal: educate, not hard‑sell · Role: wrote series · Result: stronger session depth
Goal: keep momentum · Role: campaign copy · Result: steady repeat orders
Recovery
Cancellation recovery · win‑back offers- Goal: Win back at‑risk or churned customers without gimmicks.
- My role: Audited causes, wrote empathetic copy, tested timing/sequence.
- Result: Fewer churned users post‑contact (qualitative).
Goal: address reasons to leave · Role: wrote series · Result: regained subs
Goal: re‑activate lapsed · Role: value framing · Result: targeted returns
whyareyouyelling.com 