While blog content was not a priority at Freshly while I was there, I used campaigns as opportunities to write content that enhanced the customer experience and improved SEO, including seasonal recipes, wellness tips, and nutrition deep dives.





















Snippets from social
I worked collaboratively with our social media manager, Jackie Nelson, and designers to develop content for FreshDirect’s growing social channels. Below are a few examples where my copy was used to highlight new products, promotions, and blog posts, but content and social went hand-in-hand in all of our content strategy and planning.




















