Verizon

I was one of the first copywriters brought on to help form Verizon’s first in-house agency. Our team worked on visual and copy direction for digital campaigns while ramping up the agency to take on creative for multiple channels. Besides working on “iconic” launches (Apple and Samsung stuff), holiday microsites, and promos on Verizon.com, I also took the lead on strategizing and writing copy for conceptual redesigns of two of the most trafficked landing pages on the website, the “Why Verizon” network page and the main “Plans” page.

“Network”/”Why Verizon” landing page

I worked on rethinking the “Network”/”Why Verizon” landing page, developing content for the page that would be compelling for digital as well as consistent with other brand messaging. There wasn’t exactly a creative brief so I pulled together as many insights as possible, repurposed what I could find, and sprinkled in my understanding of where the brand was heading to conceptualize a page that could serve more as a digestible infographic than the content-heavy page shown in the gif below. My amazing design partner for the project, Raquel, brought life to the concept as we wire-framed, and our vision came together in a landing page that I’m still super proud of.