Project Tag: acquisition

  • New device experience

    New device experience

    —

    by

    Why Are You Yelling?

    I worked with my engineering team to launch and scale a “New Device Experience (NDX)” across Facebook and, later, Instagram. The flow was served up when a user switched devices, and we used it as a way to increase acquisition of contact points and contact uploading, help the user keep their info up to date,…

  • Retail ads optimization

    Retail ads optimization

    —

    by

    Why Are You Yelling?

    A sampling of projects I worked on to help optimize Instagram ad formats. Our team focused on making ad experiences more engaging and profitable through interesting and scalable design solutions.

  • Product tagging

    Product tagging

    —

    by

    Why Are You Yelling?

    Merging product tagging and partnership settings for sellers and creators Surfacing auto-detected products from brand-tagged user-generated content User-facing product tagging experience optimizations Product tagging promotion for sellers “View shop” CTA added to organic posts without linked products (seller experience) Updated product-tagging flows in business-facing Ads Manager tool

  • Number & email acquisition

    Number & email acquisition

    —

    by

    Why Are You Yelling?

    I owned the content design for user experiences around contact points (outside of those used only for security purposes), and optimizing acquisition and management flows across the family of apps. These experiences were closely tied to increased revenue, legal and privacy regulation, user account access across Meta, and innovation around device and profile signals, all…

  • Chicago Subway campaign

    Chicago Subway campaign

    —

    by

    Why Are You Yelling?

    Created concept and content for the “Dinner is done” campaign for Chicago subway test.

  • Direct mail

    Direct mail

    —

    by

    Why Are You Yelling?

    A sampling of acquisition- and retention-focused direct mail pieces and a few miscellaneous print assets.

  • National expansion campaign

    National expansion campaign

    —

    by

    Why Are You Yelling?

    An acquisition campaign focused on filling orders for the launch of a second fulfillment kitchen that expanded Freshly’s service nationwide.

  • Product content & LPs

    Product content & LPs

    —

    by

    Why Are You Yelling?

    I worked with our product managers and product designers to develop product copy for our website and apps (as well as product copy for our actual food!). We used acquisition landing pages to drive traffic to the website as well as promotional landing pages to highlight value props and new offerings (like snacks).

  • “New meal” marketing

    “New meal” marketing

    —

    by

    Why Are You Yelling?

    After joining Freshly in summer of 2017, I worked with our email designers, Javier de Guzman and Nina Caldas, to evolve the design of our emails to accommodate more content, updated photography, and campaign integration.

  • Welcome series evolution

    Welcome series evolution

    —

    by

    Why Are You Yelling?

    A welcome box insert, a redesigned welcome series, an updated welcome email series for leads with and without an offer, and a refreshed email series from when I first joined Freshly. When I joined in 2017, I added content to help encourage behavior we knew was tied to retention, including rating meals, understanding how to…