Project Tag: acquisition
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New device experience
I worked with my engineering team to launch and scale a “New Device Experience (NDX)” across Facebook and, later, Instagram. The flow was served up when a user switched devices, and we used it as a way to increase acquisition of contact points and contact uploading, help the user keep their info up to date,…
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Retail ads optimization
A sampling of projects I worked on to help optimize Instagram ad formats. Our team focused on making ad experiences more engaging and profitable through interesting and scalable design solutions.
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Product tagging
Merging product tagging and partnership settings for sellers and creators Surfacing auto-detected products from brand-tagged user-generated content User-facing product tagging experience optimizations Product tagging promotion for sellers “View shop” CTA added to organic posts without linked products (seller experience) Updated product-tagging flows in business-facing Ads Manager tool
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Number & email acquisition
I owned the content design for user experiences around contact points (outside of those used only for security purposes), and optimizing acquisition and management flows across the family of apps. These experiences were closely tied to increased revenue, legal and privacy regulation, user account access across Meta, and innovation around device and profile signals, all…
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Chicago Subway campaign
Created concept and content for the “Dinner is done” campaign for Chicago subway test.
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Direct mail
A sampling of acquisition- and retention-focused direct mail pieces and a few miscellaneous print assets.
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National expansion campaign
An acquisition campaign focused on filling orders for the launch of a second fulfillment kitchen that expanded Freshly’s service nationwide.
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Product content & LPs
I worked with our product managers and product designers to develop product copy for our website and apps (as well as product copy for our actual food!). We used acquisition landing pages to drive traffic to the website as well as promotional landing pages to highlight value props and new offerings (like snacks).
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“New meal” marketing
After joining Freshly in summer of 2017, I worked with our email designers, Javier de Guzman and Nina Caldas, to evolve the design of our emails to accommodate more content, updated photography, and campaign integration.
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