Project Tag: acquisition
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Welcome series evolution
A welcome box insert, a redesigned welcome series, an updated welcome email series for leads with and without an offer, and a refreshed email series from when I first joined Freshly. When I joined in 2017, I added content to help encourage behavior we knew was tied to retention, including rating meals, understanding how to…
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Summer campaign
I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content initiatives, working across teams to deliver a cohesive and performant set of assets.
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Midland partnership
An acquisition campaign in partnership with the band Midland and featuring a sweepstakes.
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Go Forth subway campaign
This subway campaign showcased FreshDirect’s commitment to quality by marrying captivating imagery of farm-fresh ingredients, playful copy our customer base might relate to, and a “Go Forth &” message that gave them the power to take on any upcoming food or beverage need. Simultaneously we executed a multi-platform approach for the campaign, including box inserts…
whyareyouyelling.com 