I wrote a script and developed a storyboard with video editor Ellen Callaghan for a sizzle reel speaking to Freshly’s future in the wellness space for a fast-approaching investor round. This final version balanced holistic narrative elements about Freshly’s inception with simple forward-thinking prototypes that spoke to possible growth opportunities.
In this first-draft version, we focused more on two Freshly “personas” to speak to the brand’s established value props, while showing how future-Freshly could be incorporated in all areas of one’s wellness routines.
Freshly’s First TV Spots
We worked with Quirk on national TV spots, testing two concepts: our co-founders speaking to Freshly’s value props and a couple discovering they don’t have to cook anymore.
whyareyouyelling.com 