Packaging and box redesign

This packaging redesign incorporated playful, relevant, shareable copy on the Freshly delivery box, meal sleeves, and recyclable cold-pack inserts to resonate well with the brand’s target audience. This project demonstrated how the right packaging design and copy can create a memorable experience for customers and increase brand visibility.

Freshly Factor Cook Book

We were asked to put together a recipe booklet with recipes for some of our favorite dishes. I planned and executed the content, working with Janie Javier on layout and design. Photos featured were art directed by Nina Caldas.