Project Type Archives
Midland partnership
Brand book/voice
Chef Matt partnership
Email campaigns
“America’s Top Resolutions” January emails
National expansion campaign
iOS app launch
Packaging and box redesign
This packaging redesign incorporated playful, relevant, shareable copy on the Freshly delivery box, meal sleeves, and recyclable cold-pack inserts to resonate well with the brand’s target audience. This project demonstrated how the right packaging design and copy can create a memorable experience for customers and increase brand visibility.
“30 Days, 30 Ways” campaign
The 30 Days, 30 Ways campaign was a New Year’s initiative to encourage Freshly users to kickstart health and wellness changes through 30 days of small challenges. I developed the content in collaboration with a staff nutritionist and Freshly co-founder, and, with the help of my design partners (Janie Javier and Nina Caldas), showcased theContinue reading ““30 Days, 30 Ways” campaign”
Freshly Factor Cook Book
We were asked to put together a recipe booklet with recipes for some of our favorite dishes. I planned and executed the content, working with Janie Javier on layout and design. Photos featured were art directed by Nina Caldas.
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