Fall campaign

By leading the strategy for all marketing channels and aligning with the company’s new fall meals, I planned a cohesive multi-channel campaign that helped align and achieve our acquisition and retention goals for the season.

“New meal” emails

After joining Freshly in summer of 2017, I worked with our email designers, Janie Javier and Nina Caldas, to evolve the design of our emails to accommodate more content, updated photography, and campaign integration.

Welcome series

A welcome box insert, a redesigned welcome series, an updated welcome email series for leads with and without an offer, and a refreshed email series from when I first joined Freshly. When I joined in 2017, I added content to help encourage behavior we knew was tied to retention, including rating meals, understanding how toContinue reading “Welcome series”

Summer campaign

I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content initiatives, working across teams to deliver a cohesive and performant set of assets.

Sizzle reel

I wrote a script and developed a storyboard with video editor Ellen Callaghan for a sizzle reel speaking to Freshly’s future in the wellness space. 

“Freshly Finds” snacks box

Developed branding and communications around a new line of subscription snack and dessert boxes, including naming, landing page, email campaign, product descriptions, shipping box, and box inserts.

“Why Freshly” LP redesign

Request: Turn an outdated Nutrition Philosophy page into a new, easily digestible landing page that reinforces current nutrition values