By leading the strategy for all marketing channels and aligning with the company’s new fall meals, I planned a cohesive multi-channel campaign that helped align and achieve our acquisition and retention goals for the season.
Project Type Archives
“New meal” emails
After joining Freshly in summer of 2017, I worked with our email designers, Janie Javier and Nina Caldas, to evolve the design of our emails to accommodate more content, updated photography, and campaign integration.
Chicago Subway campaign
Created “Dinner is done” campaign for Chicago subway test.
Welcome series
A welcome box insert, a redesigned welcome series, an updated welcome email series for leads with and without an offer, and a refreshed email series from when I first joined Freshly. When I joined in 2017, I added content to help encourage behavior we knew was tied to retention, including rating meals, understanding how toContinue reading “Welcome series”
Summer campaign
I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content initiatives, working across teams to deliver a cohesive and performant set of assets.
Sizzle reel
I wrote a script and developed a storyboard with video editor Ellen Callaghan for a sizzle reel speaking to Freshly’s future in the wellness space.
“Freshly Finds” snacks box
Developed branding and communications around a new line of subscription snack and dessert boxes, including naming, landing page, email campaign, product descriptions, shipping box, and box inserts.
“Why Freshly” LP redesign
Request: Turn an outdated Nutrition Philosophy page into a new, easily digestible landing page that reinforces current nutrition values
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