I worked with my engineering team to launch and scale a “New Device Experience (NDX)” across Facebook and, later, Instagram. The flow was served up when a user switched devices, and we used it as a way to increase acquisition of contact points and contact uploading, help the user keep their info up to date, and ensure parity across a user’s linked Meta profiles. I initiated content and design testing to enhance the experience and results over time, and expand the most successful flows to Instagram.
NDX on Facebook
NDX on Instagram
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