Project Type: Freshly
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Freshly Factor Cook Book
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We were asked to put together a recipe booklet with recipes for some of Freshly’s customer faves. I planned and executed the content, working with Janie de Guzman on layout and design. Photos featured were art directed by Nina Caldas.
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Chicago Subway campaign
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Created concept and content for the “Dinner is done” campaign for Chicago subway test.
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“Why Freshly” LP redesign
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Request: Turn an outdated Nutrition Philosophy page into a new, easily digestible landing page that reinforces current nutrition values
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“Freshly Finds” snacks box
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Developed branding and communications around a new line of subscription snack and dessert boxes, including naming, landing page, email campaign, product descriptions, shipping box, and box inserts. Dessert box launch
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Packaging and box redesign
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This packaging redesign incorporated playful, relevant, shareable copy on the Freshly delivery box, meal sleeves, and recyclable cold-pack inserts to resonate well with the brand’s target audience. This project demonstrated how the right packaging design and copy can create a memorable experience for customers and increase brand visibility.
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Direct mail
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A sampling of acquisition- and retention-focused direct mail pieces and a few miscellaneous print assets.
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Brand voice
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In 2017, I worked on a solo project developing an updated brand book to help guide future designs.
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Email campaigns
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Responsible for developing content for a variety of emails used for acquisition, retention, and campaign drivers. “America’s Top Resolutions” January emails New Year’s social posts
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National expansion campaign
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An acquisition campaign focused on filling orders for the launch of a second fulfillment kitchen that expanded Freshly’s service nationwide.
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iOS app launch
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A selection of marketing assets designed to increase downloads of the Freshly iOS app, including a box insert, emails, new product features, and an Apple “App of the Day” selection.
whyareyouyelling.com 