Project Tag: UX

  • Accounts center flows

    Accounts center flows

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    Why Are You Yelling?

    I worked across teams and functions to develop a new experience in Meta’s Accounts Center to help users manage their contact points on Meta’s family of apps. This required deep product knowledge, an understanding of backend complications, and the ability to clearly explain to our legal and privacy partners any functional complications and how they…

  • Survey design system

    Survey design system

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    Why Are You Yelling?

    As a central product team, we were tasked with templatizing surveys across Facebook and Instagram to help streamline the Meta-wide backend process of building surveys as well as clarifying the actual user experience across survey types. Project overview Survey types Figma decision chart and assets Survey system documentation

  • New device experience

    New device experience

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    Why Are You Yelling?

    I worked with my engineering team to launch and scale a “New Device Experience (NDX)” across Facebook and, later, Instagram. The flow was served up when a user switched devices, and we used it as a way to increase acquisition of contact points and contact uploading, help the user keep their info up to date,…

  • Retail ads optimization

    Retail ads optimization

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    Why Are You Yelling?

    A sampling of projects I worked on to help optimize Instagram ad formats. Our team focused on making ad experiences more engaging and profitable through interesting and scalable design solutions.

  • Product tagging

    Product tagging

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    Why Are You Yelling?

    Merging product tagging and partnership settings for sellers and creators Surfacing auto-detected products from brand-tagged user-generated content User-facing product tagging experience optimizations Product tagging promotion for sellers “View shop” CTA added to organic posts without linked products (seller experience) Updated product-tagging flows in business-facing Ads Manager tool

  • Number & email acquisition

    Number & email acquisition

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    Why Are You Yelling?

    I owned the content design for user experiences around contact points (outside of those used only for security purposes), and optimizing acquisition and management flows across the family of apps. These experiences were closely tied to increased revenue, legal and privacy regulation, user account access across Meta, and innovation around device and profile signals, all…

  • “Why Freshly” LP redesign

    “Why Freshly” LP redesign

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    Why Are You Yelling?

    Request: Turn an outdated Nutrition Philosophy page into a new, easily digestible landing page that reinforces current nutrition values

  • Product content & LPs

    Product content & LPs

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    Why Are You Yelling?

    I worked with our product managers and product designers to develop product copy for our website and apps (as well as product copy for our actual food!). We used acquisition landing pages to drive traffic to the website as well as promotional landing pages to highlight value props and new offerings (like snacks).

  • FD web and mobile copy

    FD web and mobile copy

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    Why Are You Yelling?

    My most prolific work at FreshDirect covered supporting product copy (website and apps) for the business, including food descriptions (fresh and private brand items, including labels), promotional landing pages and banners, sweepstakes, UX, “help” and emergency messaging, and customer service language (from chat templates to scripts for voice shots). Landing pages Tablet content Own brand…