Project Tag: strategy

  • Accounts center flows

    Accounts center flows

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    Why Are You Yelling?

    I worked across teams and functions to develop a new experience in Meta’s Accounts Center to help users manage their contact points on Meta’s family of apps. This required deep product knowledge, an understanding of backend complications, and the ability to clearly explain to our legal and privacy partners any functional complications and how they…

  • Retail ads optimization

    Retail ads optimization

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    Why Are You Yelling?

    A sampling of projects I worked on to help optimize Instagram ad formats. Our team focused on making ad experiences more engaging and profitable through interesting and scalable design solutions.

  • Verizon

    Verizon

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    Why Are You Yelling?

    I was one of the first copywriters brought on to help form Verizon’s first in-house agency. Our team worked on visual and copy direction for digital campaigns while ramping up the agency to take on creative for multiple channels. Besides working on “iconic” launches (Apple and Samsung stuff), holiday microsites, and promos on Verizon.com, I…

  • Brand voice

    Brand voice

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    Why Are You Yelling?

    In 2017, I worked on a solo project developing an updated brand book to help guide future designs.

  • “30 Days, 30 Ways” campaign

    “30 Days, 30 Ways” campaign

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    Why Are You Yelling?

    The 30 Days, 30 Ways campaign was a New Year’s initiative to encourage Freshly users to kickstart health and wellness changes through 30 days of small challenges. I developed the content in collaboration with a staff nutritionist and Freshly co-founder, and, with the help of my design partners (Janie de Guzman and Nina Caldas), showcased…

  • Fall campaign

    Fall campaign

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    Why Are You Yelling?

    By leading the strategy for all marketing channels and aligning with the company’s new fall meals, I planned a cohesive multi-channel campaign that helped achieve our acquisition and retention goals for the season. Here’s an example of a plan I put together to guide brainstorms and planning across marketing, R&D, and product teams.

  • Summer campaign

    Summer campaign

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    Why Are You Yelling?

    I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content initiatives, working across teams to deliver a cohesive and performant set of assets.