Project Tag: content design

  • Survey design system

    Survey design system

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    Why Are You Yelling?

    As a central product team, we were tasked with templatizing surveys across Facebook and Instagram to help streamline the Meta-wide backend process of building surveys as well as clarifying the actual user experience across survey types. Project overview Survey types Figma decision chart and assets Survey system documentation

  • New device experience

    New device experience

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    Why Are You Yelling?

    I worked with my engineering team to launch and scale a “New Device Experience (NDX)” across Facebook and, later, Instagram. The flow was served up when a user switched devices, and we used it as a way to increase acquisition of contact points and contact uploading, help the user keep their info up to date,…

  • Product tagging

    Product tagging

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    Why Are You Yelling?

    Merging product tagging and partnership settings for sellers and creators Surfacing auto-detected products from brand-tagged user-generated content User-facing product tagging experience optimizations Product tagging promotion for sellers “View shop” CTA added to organic posts without linked products (seller experience) Updated product-tagging flows in business-facing Ads Manager tool

  • Disclosure portal

    Disclosure portal

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    Why Are You Yelling?

    The disclosure portal framework was an effort I initiated with my engineering lead to help manage our team’s disclosures when acquiring user data, an internal tool I hoped we could prove out and scale through integration with our CMS. When I joined the team, there was a need for project management and documentation, and the…

  • Number & email acquisition

    Number & email acquisition

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    Why Are You Yelling?

    I owned the content design for user experiences around contact points (outside of those used only for security purposes), and optimizing acquisition and management flows across the family of apps. These experiences were closely tied to increased revenue, legal and privacy regulation, user account access across Meta, and innovation around device and profile signals, all…

  • Product content & LPs

    Product content & LPs

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    Why Are You Yelling?

    I worked with our product managers and product designers to develop product copy for our website and apps (as well as product copy for our actual food!). We used acquisition landing pages to drive traffic to the website as well as promotional landing pages to highlight value props and new offerings (like snacks).