Project Tag: campaign

  • Chicago Subway campaign

    Chicago Subway campaign

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    Why Are You Yelling?

    Created concept and content for the “Dinner is done” campaign for Chicago subway test.

  • Email campaigns

    Email campaigns

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    Why Are You Yelling?

    Responsible for developing content for a variety of emails used for acquisition, retention, and campaign drivers. “America’s Top Resolutions” January emails New Year’s social posts

  • Product content & LPs

    Product content & LPs

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    Why Are You Yelling?

    I worked with our product managers and product designers to develop product copy for our website and apps (as well as product copy for our actual food!). We used acquisition landing pages to drive traffic to the website as well as promotional landing pages to highlight value props and new offerings (like snacks).

  • “30 Days, 30 Ways” campaign

    “30 Days, 30 Ways” campaign

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    Why Are You Yelling?

    The 30 Days, 30 Ways campaign was a New Year’s initiative to encourage Freshly users to kickstart health and wellness changes through 30 days of small challenges. I developed the content in collaboration with a staff nutritionist and Freshly co-founder, and, with the help of my design partners (Janie de Guzman and Nina Caldas), showcased…

  • Fall campaign

    Fall campaign

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    Why Are You Yelling?

    By leading the strategy for all marketing channels and aligning with the company’s new fall meals, I planned a cohesive multi-channel campaign that helped achieve our acquisition and retention goals for the season. Here’s an example of a plan I put together to guide brainstorms and planning across marketing, R&D, and product teams.

  • Summer campaign

    Summer campaign

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    Why Are You Yelling?

    I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content initiatives, working across teams to deliver a cohesive and performant set of assets.

  • Chef Matt partnership

    Chef Matt partnership

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    Why Are You Yelling?

    Using video assets available, I worked backward to shape the marketing assets and content for a chef partnership campaign to be used across our channels.

  • Go Forth subway campaign

    Go Forth subway campaign

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    Why Are You Yelling?

    This subway campaign showcased FreshDirect’s commitment to quality by marrying captivating imagery of farm-fresh ingredients, playful copy our customer base might relate to, and a “Go Forth &” message that gave them the power to take on any upcoming food or beverage need. Simultaneously we executed a multi-platform approach for the campaign, including box inserts…

  • FD email campaigns

    FD email campaigns

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    Why Are You Yelling?

    A sampling of emails that gave customers reasons (and promotions) to keep them coming back. At the Office (B2B) Emails: Aware non-tryers (leads)