Project Tag: acquisition

  • Summer campaign

    Summer campaign

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    Why Are You Yelling?

    I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content initiatives, working across teams to deliver a cohesive and performant set of assets.

  • Midland partnership

    Midland partnership

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    Why Are You Yelling?

    An acquisition campaign in partnership with the band Midland and featuring a sweepstakes.

  • Go Forth subway campaign

    Go Forth subway campaign

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    Why Are You Yelling?

    This subway campaign showcased FreshDirect’s commitment to quality by marrying captivating imagery of farm-fresh ingredients, playful copy our customer base might relate to, and a “Go Forth &” message that gave them the power to take on any upcoming food or beverage need. Simultaneously we executed a multi-platform approach for the campaign, including box inserts…