Project Tag: retention

  • Direct mail

    Direct mail

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    Why Are You Yelling?

    A sampling of acquisition- and retention-focused direct mail pieces and a few miscellaneous print assets.

  • “New meal” marketing

    “New meal” marketing

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    Why Are You Yelling?

    After joining Freshly in summer of 2017, I worked with our email designers, Javier de Guzman and Nina Caldas, to evolve the design of our emails to accommodate more content, updated photography, and campaign integration.

  • Welcome series evolution

    Welcome series evolution

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    Why Are You Yelling?

    A welcome box insert, a redesigned welcome series, an updated welcome email series for leads with and without an offer, and a refreshed email series from when I first joined Freshly. When I joined in 2017, I added content to help encourage behavior we knew was tied to retention, including rating meals, understanding how to…

  • Summer campaign

    Summer campaign

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    Why Are You Yelling?

    I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content initiatives, working across teams to deliver a cohesive and performant set of assets.

  • Retail launch for WaWa

    Retail launch for WaWa

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    Why Are You Yelling?

    To get ready for Freshly’s first retail launch in WaWa, Janie Javier (designer) and I worked to craft a retail portfolio that displayed our meal offerings, new packaging to accommodate this grab-and-go use case, digital and print marketing assets, and a landing page survey that allowed consumers to rate their meals and order more meals…