Project Tag: landing pages

  • Verizon

    Verizon

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    Why Are You Yelling?

    I was one of the first copywriters brought on to help form Verizon’s first in-house agency. Our team worked on visual and copy direction for digital campaigns while ramping up the agency to take on creative for multiple channels. Besides working on “iconic” launches (Apple and Samsung stuff), holiday microsites, and promos on Verizon.com, I…

  • “Freshly Finds” snacks box

    “Freshly Finds” snacks box

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    Why Are You Yelling?

    Developed branding and communications around a new line of subscription snack and dessert boxes, including naming, landing page, email campaign, product descriptions, shipping box, and box inserts. Dessert box launch

  • “Why Freshly” LP redesign

    “Why Freshly” LP redesign

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    Why Are You Yelling?

    Request: Turn an outdated Nutrition Philosophy page into a new, easily digestible landing page that reinforces current nutrition values

  • Product content & LPs

    Product content & LPs

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    Why Are You Yelling?

    I worked with our product managers and product designers to develop product copy for our website and apps (as well as product copy for our actual food!). We used acquisition landing pages to drive traffic to the website as well as promotional landing pages to highlight value props and new offerings (like snacks).

  • Retail launch for WaWa

    Retail launch for WaWa

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    Why Are You Yelling?

    To get ready for Freshly’s first retail launch in WaWa, Janie Javier (designer) and I worked to craft a retail portfolio that displayed our meal offerings, new packaging to accommodate this grab-and-go use case, digital and print marketing assets, and a landing page survey that allowed consumers to rate their meals and order more meals…

  • Midland partnership

    Midland partnership

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    Why Are You Yelling?

    An acquisition campaign in partnership with the band Midland and featuring a sweepstakes.

  • Chef Matt partnership

    Chef Matt partnership

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    Why Are You Yelling?

    Using video assets available, I worked backward to shape the marketing assets and content for a chef partnership campaign to be used across our channels.