Project Tag: email
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“Freshly Finds” snacks box
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Developed branding and communications around a new line of subscription snack and dessert boxes, including naming, landing page, email campaign, product descriptions, shipping box, and box inserts. Dessert box launch
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Email campaigns
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Responsible for developing content for a variety of emails used for acquisition, retention, and campaign drivers. “America’s Top Resolutions” January emails New Year’s social posts
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National expansion campaign
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An acquisition campaign focused on filling orders for the launch of a second fulfillment kitchen that expanded Freshly’s service nationwide.
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iOS app launch
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A selection of marketing assets designed to increase downloads of the Freshly iOS app, including a box insert, emails, new product features, and an Apple “App of the Day” selection.
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“New meal” marketing
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After joining Freshly in summer of 2017, I worked with our email designers, Javier de Guzman and Nina Caldas, to evolve the design of our emails to accommodate more content, updated photography, and campaign integration.
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Welcome series evolution
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A welcome box insert, a redesigned welcome series, an updated welcome email series for leads with and without an offer, and a refreshed email series from when I first joined Freshly. When I joined in 2017, I added content to help encourage behavior we knew was tied to retention, including rating meals, understanding how to…
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Chef Matt partnership
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Using video assets available, I worked backward to shape the marketing assets and content for a chef partnership campaign to be used across our channels.
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FD email campaigns
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A sampling of emails that gave customers reasons (and promotions) to keep them coming back. At the Office (B2B) Emails: Aware non-tryers (leads)
whyareyouyelling.com 