Project Tag: brand & voice
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Verizon
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I was one of the first copywriters brought on to help form Verizon’s first in-house agency. Our team worked on visual and copy direction for digital campaigns while ramping up the agency to take on creative for multiple channels. Besides working on “iconic” launches (Apple and Samsung stuff), holiday microsites, and promos on Verizon.com, I…
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Brand voice
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In 2017, I worked on a solo project developing an updated brand book to help guide future designs.
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“New meal” marketing
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After joining Freshly in summer of 2017, I worked with our email designers, Javier de Guzman and Nina Caldas, to evolve the design of our emails to accommodate more content, updated photography, and campaign integration.
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Summer campaign
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I developed a strategy for Freshly’s summer campaign incorporating acquisition, retention, product, brand, and content initiatives, working across teams to deliver a cohesive and performant set of assets.
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Sizzle reel & TV spots
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I wrote a script and developed a storyboard with video editor Ellen Callaghan for a sizzle reel speaking to Freshly’s future in the wellness space for a fast-approaching investor round. This final version balanced holistic narrative elements about Freshly’s inception with simple forward-thinking prototypes that spoke to possible growth opportunities. In this first-draft version, we…
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“Refreshed” blog & social
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While blog content was not a priority at Freshly while I was there, I used campaigns as opportunities to write content that enhanced the customer experience and improved SEO, including seasonal recipes, wellness tips, and nutrition deep dives. Snippets from social I worked collaboratively with our social media manager, Jackie Nelson, and designers to develop…
whyareyouyelling.com 