Go Forth subway campaign

This subway campaign showcased FreshDirect’s commitment to quality by marrying captivating imagery of farm-fresh ingredients, playful copy our customer base might relate to, and a “Go Forth &” message that gave them the power to take on any upcoming food or beverage need. Simultaneously we executed a multi-platform approach for the campaign, including box inserts and emails. This clean, bright campaign heightened brand visibility and met users where they were at—headed home on a busy train, trying to figure out grocery planning in their heads.