My most prolific work at FreshDirect covered supporting product copy (website and apps) for the business, including food descriptions (fresh and private brand items, including labels), promotional landing pages and banners, sweepstakes, UX, “help” and emergency messaging, and customer service language (from chat templates to scripts for voice shots).
Landing pages
Tablet content
Own brand product descriptions
I worked with chefs as they developed new meal lines so that I could write product descriptions and any marketing materials needed for packaging or the website. This included Just brand items, FreshDirect’s private brand shelf-stable items (not shown here).
whyareyouyelling.com 