Project Tag: editorial
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“Refreshed” blog & social
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While blog content was not a priority at Freshly while I was there, I used campaigns as opportunities to write content that enhanced the customer experience and improved SEO, including seasonal recipes, wellness tips, and nutrition deep dives. Snippets from social I worked collaboratively with our social media manager, Jackie Nelson, and designers to develop…
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Sourced blog
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I named, helped design, and managed the blog and its integration and success in FreshDirect marketing by developing a content calendar with our photographers, social media manager, copywriter, and interns to coincide with promotions and tent poles. My authored blog content covered everything from highlighted promotions and integrated partnership content to tips, inspiration, and producer stories. (It’s…
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Wetpaint
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At Wetpaint.com I served as a contract editor, managing freelancers and internal copywriters and writing content to drive traffic. Our articles featured gossip and entertainment content around popular current TV shows (Jersey Shore, Pretty Little Liars, Dancing with the Stars) with a voice geared toward a young female audience. Articles Quizzes The highlight of my…
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Spoiled milk
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Foreword for a a photo essay on the symbols of privilege called “Spoiled Milk” by the creative duo Erin Albrecht and Matthew Egan (“Nothing Matters“), as featured in The Photographic Journal.
whyareyouyelling.com 