Project Tag: content marketing

  • Portfolio

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    Why Are You Yelling?

  • “Refreshed” blog & social

    “Refreshed” blog & social

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    Why Are You Yelling?

    While blog content was not a priority at Freshly while I was there, I used campaigns as opportunities to write content that enhanced the customer experience and improved SEO, including seasonal recipes, wellness tips, and nutrition deep dives. Snippets from social I worked collaboratively with our social media manager, Jackie Nelson, and designers to develop…

  • Producer content

    Producer content

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    Why Are You Yelling?

    Working directly with merchants, marketers, and FreshDirect producers, I developed content that gave customers the stories behind their food and the extra mile FreshDirect went to bring on each category’s best.

  • FD email campaigns

    FD email campaigns

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    Why Are You Yelling?

    A sampling of emails that gave customers reasons (and promotions) to keep them coming back. At the Office (B2B) Emails: Aware non-tryers (leads)

  • FD web and mobile copy

    FD web and mobile copy

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    Why Are You Yelling?

    My most prolific work at FreshDirect covered supporting product copy (website and apps) for the business, including food descriptions (fresh and private brand items, including labels), promotional landing pages and banners, sweepstakes, UX, “help” and emergency messaging, and customer service language (from chat templates to scripts for voice shots). Landing pages Tablet content Own brand…

  • Sourced blog

    Sourced blog

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    Why Are You Yelling?

    I named, helped design, and managed the blog and its integration and success in FreshDirect marketing by developing a content calendar with our photographers, social media manager, copywriter, and interns to coincide with promotions and tent poles. My authored blog content covered everything from highlighted promotions and integrated partnership content to tips, inspiration, and producer stories. (It’s…

  • FD social content

    FD social content

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    Why Are You Yelling?

    I worked collaboratively with social media managers, photographers, and merchandisers to develop content for FreshDirect’s growing social channels. Below are examples from Facebook and Instagram where my copy was used to highlight new products, promotions, and blog posts. Social Media Management For six months in my first role at FreshDirect in 2012/2013, I managed and…