Project Tag: blog

  • “Refreshed” blog & social

    “Refreshed” blog & social

    While blog content was not a priority at Freshly while I was there, I used campaigns as opportunities to write content that enhanced the customer experience and improved SEO, including seasonal recipes, wellness tips, and nutrition deep dives. Snippets from social I worked collaboratively with our social media manager, Jackie Nelson, and designers to develop…

  • Chef Matt partnership

    Chef Matt partnership

    Using video assets available, I worked backward to shape the marketing assets and content for a chef partnership campaign to be used across our channels.

  • Sourced blog

    Sourced blog

    I named, helped design, and managed the blog and its integration and success in FreshDirect marketing by developing a content calendar with our photographers, social media manager, copywriter, and interns to coincide with promotions and tent poles. My authored blog content covered everything from highlighted promotions and integrated partnership content to tips, inspiration, and producer stories. (It’s…