Social and Video

Highlights from Instagram and Facebook, social shoutouts from customers, and some videos.


Social Content Development

I worked collaboratively with our social media manager and designers to develop content for FreshDirect’s growing social channels. Below are examples where my copy was used to highlight new products, promotions, and blog posts.


Sizzle Reel

I wrote a script and developed a storyboard with video editor Ellen Callaghan for a sizzle reel speaking to Freshly’s future in the wellness space. 


Freshly’s First TV Spots

We worked with Quirk on national TV spots, testing two concepts: our co-founders speaking to Freshly’s value props and a couple discovering they don’t have to cook anymore.