Social and Video

Highlights from Instagram and Facebook plus digital acquisition videos.

Social Content Development

I worked collaboratively with social media managers, photographers, and merchandisers to develop content for FreshDirect’s growing social channels. Below are examples from Facebook and Instagram where my copy was used to highlight new products, promotions, and blog posts.

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Social Media Management

For six months in my first role at FreshDirect, I managed and developed content for the early Facebook and Twitter channels, using available promotions to engage customers before the company was ready to make an investment in content.

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Video Content Copy
The acquisition videos below were used digitally to accompany the January 2015 “Go Forth & Conquer” subway ad campaign.